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Putting
out a fire:
a
lesson in PR 101
A
train carrying toxic chemicals derails and bursts into flames in a tunnel
beneath a crowded East Coast city. Clouds of smoke -- maybe toxic -- pour
out only feet from a stadium where thousands of fans are arriving for a
baseball game. Traffic snarls and transit closings trap commuters downtown.
Journalists
go to fire boot camp
The
goal in organizing this is to create better communications between the
media and firefighters,” said event organizer Michael Fronimos. “Journalists
need to know how we (firefighters) see and think about issues. They can
in turn convey that to the public, who needs to know what we are all about.”
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